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Learn how the Michas | Richetta Team creates more value than nearly all other agents in the East Bay
Beyond simply placing a home on the MLS, Alex and Rick approach each listing as a thoughtfully executed campaign - designed to generate energy, attention, and momentum. They blend proven marketing strategies with a modern, tech-forward approach to ensure maximum exposure.
As leaders of a coordinated, collaborative effort, their local expertise, preparation discipline, and marketing reach position each home to move efficiently and command its strongest price. It’s a combination of careful preparation and disciplined execution, refined over time, that consistently delivers exceptional results.
It’s rarely a mystery why one home achieves a higher sale price than another. Sellers are best positioned when they align the home with what today’s buyers value, often through targeted improvements with measured cost.
With a deep understanding of market dynamics, a keen eye on evolving design trends, and a trusted network of skilled contractors, the team brings the experience and discipline needed to position your home for maximum return.
A successful campaign begins with a clear understanding of the home: its defining features, its vulnerabilities, and its strengths. From there, we identify the most likely buyer and design a strategy that speaks directly to them, drawing in the widest and most qualified audience.
As experienced, full-service Realtors, Alex and Rick develop and execute a tailored plan that positions each property for maximum exposure. Below is a selection of services available to every client.
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We will review what to improve (and what not to), how much it should cost, who to hire, while keeping time and budget a priority. Careful preparation, including staging, is essential.
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The terms of our agreement will be spelled out in writing in the listing documents. Correct pricing of your home is essential to achieving a successful sale. Pricing is a collaborative effort and a process we will walk through.
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This plan will address issues such as optimum timing of selling activities such as ad placement to achieve the desired results.
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Inspections are essential for powerful marketing and successful negotiating. Some reports and disclosures are required by law.
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We are a member of Bridge multiple listing service (MLS). Expanded cooperative programs among the various listing services in our area will also allow us to extend our reach significantly to San Francisco, South Bay, and the Peninsula. Information submitted will further be picked up by numerous online services.
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The Supra Key System offers special security and communication features. Signage will greatly enhance visibility of your home. While we recommend that you take advantage of these services, it is up to you as to whether or not these services are appropriate for you.
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Suitable high quality marketing materials will be prepared as needed to gain maximum exposure for your property. E-blasts, mailings, flyers, brochures are all part of the fire-power Compass supports and endorses.
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Your listing information will be linked to most major real estate sites through the MLS and the Compass digital network reaches markets worldwide. Your property may be publicized in banner ads, the text may be translated into many languages as Compass serves over 55 countries at this time, including Hong Kong.
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There is no other agency that provides better marketing opportunities than Compass! Well thought out and designed ads appear in local newspapers, including the San Francisco Chronicle and other local and regional publications with strong circulation. Further, national and international options include the Wall Street Journal, The New York Times, Compass publications such as Reside Magazine and specialty market publications.
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We regularly participate in and promote my listings at Realtor functions. A largest percentage of sales comes from networking with other agents.
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Two or more brokers’ tours and two or more Open Houses are standard. We promise to hold your home open as much as it will take to sell your property.
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Nothing is more important than to learn what the public is thinking.
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After the initial wave of marketing it will be important to assess progress, perhaps make adjustments on the basis of new information.
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Consider that a price adjustment may be necessary if there has been no sales activity after approximately ten days of active marketing.
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A new price point may require a rethinking and repositioning on your property in the market. You will experience a second round of advertising based on this development.
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Negotiate Sale Terms between Seller and Buyer via Buyer’s Agent
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We will ensure escrow closes on time. Escrow can take anywhere from one week to 5 weeks. Average is 30 days.
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The buyer will want to receive the property exactly as it was promised.
