Learn how the Michas | Richetta Team creates more value than nearly all other agents in the East Bay

Marketing Strategy

Beyond simply posting on the MLS, Alex and Rick treat each listing as an advertising campaign - a blaze of activity that generates energy and attention. They balance traditional marketing strategies with modern tech savvy to deliver maximum exposure. As ringleaders of a collaborative effort, their local knowledge, home preparation expertise, and marketing capacity enables a quick sale at the highest price possible. This combination of careful preparation and application of techniques that work, delivers top results again and again.

The Art of Home Preparation

It's rarely a mystery why one home sells at a higher price than another. Applying a smart approach to home preparation prior to sale, sellers fare better when addressing the desires home buyers expect - often at a minimal cost. With experience tracking markets, following a wide-range of design trends, and building a database of qualified contractors, the team delivers the experience needed to maximize the sale price of your home.

Marketing for Maximum Exposure

A successful marketing campaign depends on in-depth analysis of a home’s salient features, its weak points and its strengths, profiling its target audience, and creating the right marketing plan to attract the most number of buyers. As experienced full service Realtors, Rick and Alex deliver a plan that ensures each property is marketed for maximum exposure. Below is a list of services available to all clients.

Work with Alex and Rick

Alex and Rick are known for their work ethic, patience, and dedication. They deliver technology, connections, and local knowledge to create a smooth and efficient buying and selling experience. Feel free to contact them today to start your home search or to sell a property!

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