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Compass 3-Phased Marketing Strategy

Hear from Compass’ CEO how the 3 phase marketing plan positions your home for the best possible outcome.

Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders

The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:

1
Test Aspirational Pricing
They test an aspirational price or validate a pricing strategy privately before listing on the MLS.
2
Harness the Power of Pre-Marketing
They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.
3
Learn from Engagement Insights From the Listing Page
They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
4
Protect and Control Their Data
They control which websites their photos, address, and data appear on and protect their data.

Combatting The Criticism Campaign

Portal sites hurt homeowners by placing negative insights that devalue your home. At Compass, we put homeowners first.

1. Eliminate Days on Market

Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.

2. Avoid Missed Buyer Inquiries

Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.

3. Control your Pricing

Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.

4. No Negative Insights Added to Your Listing

Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.

The Compass 3-Phased Marketing Strategy

Where Homeowners Choose to Market First

Pre-Marketing by the Numbers

Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

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Your Home. Your Choice.

At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.

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Building the Smartest and Safest Place To List Your Home

*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements.

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T: (510) 590-0963

E: [email protected]